Web posted on September 19, 2005

The Guelph Traffic Safety Advisory Committee, together with the Guelph Police Service and the City of Guelph, encourages drivers to help make Guelph a safer community by following the posted speed limits when driving. The 2005 Lead the way... Do 50k campaign kicks off today and runs until September 23, 2005.

Lead the way... Do 50k is an annual campaign that encourages drivers to slow down and comply with posted speed limits throughout the city. It also reminds drivers that the speed limit in residential areas is 50 km/h, unless otherwise posted. Failure to comply with posted speed limits increases the chance of speeding fines, demerit points, increased insurance rates and traffic accidents.

Results from a public opinion survey conducted in 2004 by the City's Environment & Transportation Group show speeding as the number one traffic concern of Guelph residents. The Lead the way... Do 50k campaign takes aim at this concern by reminding individuals to be more mindful of their own driving habits, including the tendency to speed.

"The Lead the way campaign is an excellent reminder for drivers to slow down and watch out for the city's more vulnerable travellers, including pedestrians and cyclists," says Joanne Starr, Guelph's Manager of Traffic Services. "Traffic safety is an issue that affects everyone. By obeying speed limits, residents can help make Guelph a safe community."